Saturday, March 28, 2009

THE EVOLUTION OF THE SNEAKER

Hi all, I wanna discuss footwear. Again this is being shared with all of you from the Details Men's Style Manual. There is alot of information contained within this book that even I nor my business partner knew, and we consider ourselves some very knowledgeable men. But nonetheless here it is.

Sneakers are a fashion staple and a lifestyle statement. Whether high tops, slip-ons, or high-tech cross trainers, your choice in footwear says volumes, so choose wisely.

The perfect pair of sneakers is as crucial to a well-balanced wardrobe as elegant lace-ups are. These aren't utilitarian running shoes or bulky versions made for playing ball, but sneakers that up an outfit's style quotient. These shoes-a pristine pair of Stan Smiths or Jack Purcells, for example-are the ones you wear with dark jeans and collard shirts, or even with wool trousers and crewneck sweaters. They toe the line between causal and conservative like no other accessory does. Find the ones you love, buy two pairs, and spring for new ones when they get dingy. It won't take you long to wear them out.

THE EVOLUTION OF THE SNEAKER:

1906: William J. Riley created the New Balance Prototype after studying chicken feet.

1916: The U.S. Rubber Company launches Keds. The shoes rubber soles spark an advertising agency to call them "sneakers" because they were quiet (now you know why sneakers are called sneakers).

1923: Chuck Taylor becomes the first basketball player to endorse a pair of sneakers, putting his signature on Converse All Stars.

I will add more about the evolution of the sneaker later but this is it for now.

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